What is SEO? SEO stands for search engine optimisation. It’s a way to make sure that customers can find your business online by fixing the search ranking. The search ranking of your site determines where your company website falls in the SERPs. Ideally, you want the website to be on page one of the SERPs. If it isn’t, there’s a good chance it will never be found. Customers hardly ever go past page one. To do this, you need to know how to boost the SEO on your site. Preferably, you want to do this without paying an extortionate amount for a marketing service. Here are some simple tips that will set you off on the right path.
Add Content
The more content you add to your site, the higher the ranking will be. That’s an oversimplification, but it is technically true. You just need to make sure that any content that you add is written and designed to match a high-quality level. If it does, you should have no issues at all building your ranking. Poor content will only lead to your receiving a Google Penalty. These are awarded to sites where the quality is rubbish or if the SEO is poorly built. Creating high-quality content isn’t as difficult as most people assume. You just need to make sure that the content does fit on the site. To do that, think about what your target customer would be interested in.
Use Links
Linking is one of the easiest ways to increase the search ranking. If you add links, there’s a good possibility that your ranking rises. Assuming, you choose the links wisely. There are links that have strong domains and links that are of poor quality. Poor quality links will cause your ranking to fall or cancel out any effect of a strong backlink. You can use Ahrefs to find high-quality links for your business site online. A how to use Ahrefs.com guide will help here because it can be quite complicated. Remember, you can only add links that are relevant to your site. Adding links that are irrelevant or overstuffing your site with backlinks could again, lead to a penalty.
Connect To Social Media
Content alters your search ranking when it’s shared. It’s only logical then to want to get content from your site shared as much as possible. The best way to do that is by using social media. With social media, you can highlight content that is interesting or attractive to your followers. They may then share it with their followers. If you’re lucky, this is how pieces of content can go viral. Even if it doesn’t gain that amount of traction, it could still do wonders for your search ranking. You should also connect your business website to your social profiles. You can do this by using widgets. That way, when customers access your site, they will easily be able to keep up to date with your social media.
That’s all there is to it. With these three simple tips, your website ranking will climb, and your business will surge upwards through the SERPs.
